Forum Discussion
I offered a discount once for a client who contracted with me for developing 5 courses. I did a 5% or 10% discount. Unfortunately, she canceled the contract after the first course. It really was just a way for her to negotiate a lower rate, with no intention of doing more work.
Most clients are honest of course, but even honest clients have changes in circumstance that mean future planned courses don't ever happen.
I probably wouldn't do discounts like that again. However, if I did, I would probably do the first course at full price, then offer increasing discounts on future courses. I would aim for a 5% discount total, although I might push it to 10% if I had enough buffer in the original estimate. For example, if it was 3 courses total, I might charge full price for the first one, 3% off for the second one, and 6% off for the third one. If they really do give you more business, then they will get the volume discount. If they bail after the first one (like my past client), then I'm not out anything.